Twitter decides to get rid of Vine

It’s owner, Twitter, decided to get rid of the short form video app in the next few months. According to Verge, a source confirmed that the news came after significant layoffs hit Vine on Thursday.

While Twitter hasn’t been clear as to how many Vine employees lost their jobs or if they were being offered new jobs, they did reassure users that there existing Vine videos weren’t going to be erased.

In a note, they wrote: “Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”

In 2012, Twitter bought Vine before the app launched in 2013 and the beginning its six-second videos slowly became popular being a great for sports highlights, visual effects, and comedy, Verge noted. But not surprisingly, thanks to Snapchat and Instagram video, the app’s declined in growth over the past few years. It's popularity was eclipsed by platforms that allowed a little more creativity and most importantly, larger auidences.

“Snapchat came along and ate Twitter's lunch. Never overcame that,” Mark S. Luckie, former manager of news and journalism at Twitter, tweeted on Thursday.

“There's always a newer, hungrier tech co coming to snatch your user base.”

Not to mention, Twitter’s focus on its own live streaming efforts with NFL games, presidential debates and more, also helped usher in Vine’s mortality, CNN points out.

Oh well! This is how it works in this Digital Age—hot today, gone tomorrow.

We’ll definitely miss you Vine!